1. Minimal designs on the way out
by Admin
Posted on 21-06-2023 04:41 PM
Breweries have to compete in a highly saturated market where shelf space is limited. Brand visibility is at a premium, so it’s important that beer label designs are easily noticeable—whether that’s through the use of vibrant, bold colors , interesting graphics, minimalist lines , local artwork, nice typography , and even photography.
Art by lefan shi this is the first time a sparkling water has been nominated to one of our “best can designs of the year” lists. But has any brewery better captured the contents of a can through design than untitled art? with their line of cbd-infused sparkling waters , the joint project between levi funk of funk factory and isaac showaki of octopi brewing eschewed their usual design for something equally minimal but with a touch more color. The result is something akin to the magic potion that turned alice’s world upside down. With each product, untitled art promises a clean, flavorful, and lighthearted experience.
For talea, hankinson and leann darland, the brand’s other co-founder and co -ceo, wanted package designs that reflect their belief that craft beer can appeal to a broader audience and be more inclusive. Hankinson and darland reached out to london-based designer john gilsenan of i want design for a fresh perspective. Gilsenan also designs packaging for wölffer estate vineyard on long island. A playful, colorful direction emerged, reminiscent of minimalist approaches embraced by montauk brewing co. , maine beer company , and san diego’s modern times. The aesthetic varies from can to can, but it’s “always recognizable as talea,” says hankinson.
4. Pop-out designs with faux 3D
Imagery is the truly exciting part of beer label design. It's the element that sets your brand apart from the masses and creates a memorable experience. Beer label imagery transforms a single-use container into a collectible work of art.
Some popular styles of imagery for craft
beer labels
are:
illustrated
elegant
beer label designs can reflect specific interests such as heavy metal music or film or incorporate a nod to the brewer's heritage. Hops is not surprisingly a ubiquitous choice for beer bottle label design.
It’s bubbly, frothy, delicious, and can now be covered in custom labels. Whether you’re brewing an ale, lager, stout or malt, stickeryou has you and your craftbrew covered. Home and craft brewing is becoming an increasingly popular way beer drinkers are enjoying their favorite fermented beverage, and more beer means more custom beer labels. With labels for the bottle neck, middle and even caps, the possibilities are bottomless when it comes to your customized beer labels. Stickeryou also has beer label templates in a variety of shapes and sizes so your bombers, growlers, and even kegs can be decked out in your home brew’s custom logo or seasonal designs.
The trend for home breweries and craft beers has led to an explosion of inventive and original beer label designs. Here are some of the best. Wine bottles may get a lot more of the spotlight when it comes to label design, but a recent trend to home breweries and the growing popularity of small run craft beers is opening up a whole new world in beverage label design. While companies such as inbev may have the market cornered in terms of big name beers like budweiser, beck’s, or stella artois, it’s the smaller brew houses – which you may never of heard of until now – that are getting really creative with their label designs.
3 Ways Packaging Design Can Help You Go-to-market Faster
One of my local breweries just made updates to their beer label design and are a great example of when, why, and how it should be done. West side brewing opened in 2017, quickly their brand and presence became a major force in the cincinnati craft beer market. Even with a great taproom and consistent canned beer in retails stores, there’s always room to improve and evolve. This brewery wasn’t shy about getting their beer into packaging. They’ve grown the brand by having consistent marketing in the taproom, online, and in retail stores. As a continual evolution of their brand, their beer label design just went through an update.
The element of design that is best at communicating personality with just a quick glance is color. Science has shown that each color sparks a unique emotional connotation, acting as a useful “shortcut” for marketers and designers to communicate brand complexities with just a momentary glance. Wanna know more about colors in branding? read this in-depth article on the topic. Before you start picking out the colors for your label, you want to think about the colors of (1) your bottles and (2) your beer. There are three common beer bottle colors: clear, brown and green. In terms of functionality , brown bottles filter out ultraviolet (and regular) light, which protects the beer and keeps it from getting skunky.
The big commercial beer sellers (think the ones big enough to rent ad space during the super bowl) take up a lot of room in the beer market, leaving craft breweries also jockeying for space. The art and craft of creating custom beer labels that are bold, creative, or unusual has become the focus for most of these craft breweries. And that makes sense. After all, customers can’t see, taste, or smell what’s in that bottle or can you’re trying to sell. Keeping up with marketing and labeling trends in the craft beer sphere is a must.
It’s essential to make a good first impression in a booming craft beer industry. Eye-catching, durable beer labels allow your brewery to tell its story and communicate the quality of your products. That’s why you need the right beer label printing company behind your brewery. If there’s one thing blue label understands, it’s how to print beer labels. We’ve worked with more than 1,500 breweries of all sizes to print high-quality, custom beer labels to ensure they get the premium packaging they need when they need it.